In-house content creation vs. Third-party content creation: What works better and why?

In recent years, the market for corporate LMS systems has grown. Yet, companies are seeking to organize, provide, and test employees on an extensive level of content. It is unlikely that employee performance will improve without an LMS, which allows learners to track their progress. Also, a lack of reliable content will prevent them from making progress.

Content creation – how do companies do it?

As far as creating training content is concerned, companies have many options. With the aid of content development tools, they can either develop it or hire third-party content creators. The content used for training can be as simple as a PowerPoint presentation or widely extensive and interactive. Also, well-designed course materials offer assessments. So that, employees can track how well they understand the course material.

Companies can also opt for pre-written content. They can get it by downloading infographics, videos, blogs, and articles. By using LMS, you can create curated content and use the LMS WordPress plugin for adding more multimedia and interaction. Companies, yet, cannot rely on LMS for pre-made content. While third-party content is less expensive, there is little, if any, customization available.

In-house content Vs. Third-party content

These days, finding reliable training content is an expensive affair. Despite this, in-house content is a viable option for certain industries to generate trustworthy content. Thus, companies need to decide whether to create their content or seek content from third parties. It depends on what they need and how much it costs.

By using in-house content, companies can better control their content. They can also incorporate their brand, goals, and their corporate identity. Additionally, content developed in-house can be sold on e-learning platforms. Licensed content can be used for training and businesses can make money. But, to create quality training materials, businesses must have the time and resources available. A variety of sources provide free and low-cost third-party content. It may be cost-effective, but when it comes to customization, there is no way. It will also not incorporate things that your company needs. Companies opt for these third-party options to train employees at low prices. A lengthy process goes into creating content. Thus, the content third parties provide, is rarely changed to meet specific training needs.

For instance, chemical companies should have workers’ safety training tailored to their industry. Here, you can choose to create your own content because you have full control.

If you work in a specific industry where specific content is important, you can create new materials that work. So third-party content should be mixed with content from within the organisation. This is considered best practice in the industry. Companies must recognize the benefits of in-house material. It ensures that employees receive a complete learning experience.

Insights into third-party content

Training content produced by third parties is in video format and text-based. Many studies show that text and slideshows are less resource-intensive ways of presenting content. Thus, a third party used these resources for their content creation. Their content is not specific and is not made considering your business needs. This means it is general content that any industry in the same niche can use for training purposes.

Insight into In-house content

Creating content in-house will allow you to add various things to your content. One can create text or slideshows that have information about the company’s needs. It is only possible if the content is in-house. The best way to create your content or whole course is by using LMS. Apart from that, adding other multimedia features can be possible by using various plug-ins in your LMS. For instance, LMS WordPress enables you to include various features into your course and content without requiring any coding expertise. Or you can choose an LMS to create your course content that has a built-in WordPress option.


Whether you choose third-party or in-house content, depends on your needs. If you want to train your employees in basic things like personality development, then you should opt for pre-made third-party content. But when your teaching and training moves to a deeper level, you will need in-house content. And to best assemble everything in your course you will need an LMS system. A corporate learning environment is impossible without an LMS system. Besides equipping employees with a general overview of their industry, they help train them in specific company processes. Customised LMS systems simplify the teaching process for training managers. Furthermore, with an LMS, you can manage live, virtual, online, and mobile learning.

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