The United States is a land of opportunities for people from all parts of the world to come and have a taste of the American dream.
After relocating from South Korea in 1988, Chang and his family started a small clothing and accessory business at a discount store. The couple’s modest start led to their success and eventually, to their rise as America’s top-selling apparel brand, Forever 21.
5 Lessons From The Story of Forever 21
Forever 21 is one of the fastest growing fashion retail company in the world. They have a total of 470 stores worldwide and they aim to expand more in the near future.
Jin Sook and Do Won Chang have always loved the arts. They both started designing clothes for their local mall. One day, they heard that Korea needed designers. They went to Korea and worked for a month before coming back to America. They started making clothes for American teenagers. Then they won American Teen Vogue Magazine’s Best New Designer award.
Forever 21 gives hope and inspiration to people who come here with almost nothing or maybe some stuff.
Rags to riches story of Forever 21 founder forever 21. Learn from life lessons of the founder of forever 21.
1) Big Things Start Small
He was born in Seoul and raised in a low income family in a small district. He moved to the US. He was one of the first Korean immigrants to the United States, who started life at less than ideal conditions.
While the couple spent their first night at a shelter in New Jersey, they were allowed to shower, and they took advantage of the offer.
If you have a lot of work to do, then it is important to be at work.
It’s the same thing with your spiritual life.
I tried everything when I first arrived in America: dishwashing, cleaning, working part-time at a gas station. I tried my hand at whatever physically demanding jobs I could get. I was lucky to have the skillset required to start a business, and I had no idea what I was getting into.
One of the reasons for the company’s success is because of their unique ability to develop and market their own brand while maintaining all of the high standards of their stores.
When they got to the big time and their dream came true, they experienced success, but the road was not easy. They understood the truth that hard work and sacrifice will always be required in order to make it to the top.
2) Success Takes Time
I’m not sure how Do Won Chang would define success, but it certainly can’t be defined by getting all of your ideas and projects put together on time. If you’re thinking of making a business, you should realize that you won’t be successful overnight.
Starting a business is more challenging, especially if you’re a new immigrant. With the possibility of factors like language barrier and culture difference affecting your business, you may have limited clientele.
Korean-Americans could not be bothered with the idea of waiting in line, and as a result, their reputation suffered.
Entrepreneurs should also be aware of the laws that affect them. For example, a restaurant owner will need a liquor license and business licenses.
For many, the road to wealth is a rough and tough one, but that’s just how it is. There will be a lot of setbacks and failures in store. You will be pushed to the limit and if you don’t have the right attitude, you will certainly give up. To be successful in a business, you have to be ready to take a risk and be willing to try your very best at all times.
3) Get to Know Your Target Population
This number is about their age and they grew up in the US so the thought behind this number may be influenced by their experiences in the US.
They are constantly thinking about how they can make their business more efficient, and they’re always searching for ways to meet their customers’ needs better.
If you know who your customers are then you can design products or services that are relevant and of interest to them. You can build a good customer base over time.
4) Be Persistent
Success didn’t come without hardships. They encountered a lot of hardships from the very first day and even when they were already established, bigger problems came in.
The company is a young and expanding company with its first store opened in San Francisco and is now on its 14th store. It is one of the biggest retailers for young women who are interested in fashion, beauty and accessories.
For Jin Sook and Do Won Chang, it is better to keep on moving and keep pushing even when the going gets tough.
5) Always Be One Step Ahead of Your Competitors
The Changs knew that to be successful, their store had to stand out in the crowd. The Changs knew that the only way for the store to succeed was by bringing something very special to life that all other stores were afraid to try.
[Interjection]: I got to be honest, that was all my wife had. It was something I had written down for the Changs to use if it came down to a situation where they would need to negotiate with a new business. The more it sounded like my wife, the more she liked it.
People started to notice how cheap prices were. People who could not afford to spend thousands of dollars in expensive clothing started to buy quality clothing at a very cheap price. The popularity of the store grew. Since they were selling such a cheap variety, many people became interested in the store.
In order to succeed, you have to be a tough competitor. You have to study your competition. Find their weaknesses and use that to your advantage.
_________ is a true inspiration to people, especially those who are struggling to make a living in a foreign land. No matter how different you are, no matter how far back you’ve come, you can do it. Make plans, work hard, and believe in yourself.
I’ve noticed that with the Forever 21 brand people of all ages are coming to the stores, it’s just really about getting the look that’s right for them. We have an entire collection for the under 12 as well…
The reason why my parents worked hard all their life, and why I worked hard was because they want me to do something really important and to do something that I like to do, and that’s to become a writer.
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