Snoop Lion Spreads the Positive Vibes! Jah!:

…”Snoop Lion seems dedicated to the cause. He’s created a Facebook, Twitter and Tumblr and has reached out to celebrities through Twitter — such as the Kardashians, Martha Stewart and Rihanna — to send them “postive vibes” and links to “La La La. Though some fans may be surprised to hear of Snoop’s name change and genre exploration, it’s not the artist’s first time doing either. In 1998, the artist born Calvin Broadus, Jr., dropped “Doggy” from his monkier, Snoop Doggy Dogg. As far as beding genres, Snoop sung on the country ode to weed,”Roll Me Up,” alongside Willie Nelson back in April.”